SEO report of hatmarketing.com

Hat Attractions – We are travel industry sales & marketing ...

hatmarketing.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : hatmarketing.com/

Character length : 17

Title
Hat Attractions – We are travel industry sales & marketing representation specialists based in the United Kingdom
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://hatmarketing.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Hat Attractions – We are travel industry sales & marketing representation specialists based in the United Kingdom

Character length : 123

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
130200
Heading structure in the source code
  • <H2> Attractions
  • <H2> Hotels & Resorts
  • <H2> Savings Cards
  • <H1> what they say..
  • <H4> Site Map
  • <H4> HAT Marketing Limited in the UK
Word cloud
  • marketing5
  • sales4
  • discover3
  • hat2
  • looking2
  • new2
  • all2
  • cards2
  • savings2
  • attractions2
  • margie2
  • registered2
  • relations2
  • clients2
  • global2
  • public2
  • resources2
  • home2
  • team2
Keyword matrix
wordtitledescriptionsheading
marketing
sales
discover
hat
looking
new
Two Word cloud
  • sales marketing3
  • clients global2
  • marketing public2
  • our clients2
  • home our2
Three Word cloud
  • global resources contact2
  • marketing public relations2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
5.40
Flesch Reading Ease
64.80
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.20
Dale–Chall Readability
6.70
SMOG Index
8.90
Spache Readibility
5.00
Number of letters
1363
Number of words
277
Number of sentences
57
Average words per sentences
5
Number of syllables
449
Syllables in words
457
Average syllables in words
1.62
Number of words in first three syllables
56
Percentage of word / syllables
20.22
Words not in Dale-Chall easy-word list
113
Words not in Spache easy-word list
102

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.84 seconds have passed until the page started to load.
Loading time
1,852 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
34
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://use.fontawesome.com/67b84bda34.js
List of render blocking css files
  • https://hatmarketing.com/.. /bootstrap.min.css
  • https://hatmarketing.com/wp-content/themes/hatmarketing/style.css
  • https://hatmarketing.com/.. /resize.css
  • https://fonts.googleapis.com/css?family=Lato:400,700
  • https://hatmarketing.com/.. /slick.css
  • https://hatmarketing.com/.. /slick-theme.css
  • https://hatmarketing.com/.. /generic-no-float.css?ver=3.1.9.3

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://hatmarketing.com/wp-content/themes/hatmarketing/js/bootstrap.min.js
  • http://hatmarketing.com/wp-content/themes/hatmarketing/slick/slick.min.js
  • http://hatmarketing.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
217.79KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://hatmarketing.com/wp-content/themes/hatmarketing/css/bootstrap.min.css
  • http://hatmarketing.com/wp-content/themes/hatmarketing/style.css
  • http://hatmarketing.com/wp-content/themes/hatmarketing/css/resize.css
  • http://hatmarketing.com/wp-content/themes/hatmarketing/slick/slick.css
  • http://hatmarketing.com/wp-content/themes/hatmarketing/slick/slick-theme.css
  • http://hatmarketing.com/wp-content/plugins/wp-members/css/generic-no-float.css?ver=3.1.6.3
File size of all css files combined
169.32KB
CSS minifying
You can save 4.9KB (28% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
15.38KB
Gzip compression
Error! By using Gzip you can save 99.7KB (83% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
26
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://hatmarketing.com/.. /bootstrap.min.cssExpiry time is not specified
https://hatmarketing.com/.. /resize.cssExpiry time is not specified
https://hatmarketing.com/.. /logo.pngExpiry time is not specified
https://hatmarketing.com/.. /home-slide-1.jpgExpiry time is not specified
https://hatmarketing.com/.. /home-slide-2.jpgExpiry time is not specified
https://hatmarketing.com/.. /home-slide-3.jpgExpiry time is not specified
https://hatmarketing.com/.. /home-slide-4.jpgExpiry time is not specified
https://hatmarketing.com/.. /home-slide-1.jpgExpiry time is not specified
https://hatmarketing.com/.. /home-slide-2.jpgExpiry time is not specified
https://hatmarketing.com/.. /home-slide-3.jpgExpiry time is not specified
https://hatmarketing.com/.. /home-slide-4.jpgExpiry time is not specified
https://hatmarketing.com/.. /bootstrap.min.jsExpiry time is not specified
https://hatmarketing.com/.. /ajax-loader.gifExpiry time is not specified
https://hatmarketing.com/.. /slick-theme.cssExpiry time is not specified
https://hatmarketing.com/.. /slick.cssExpiry time is not specified
https://hatmarketing.com/.. /slick.min.jsExpiry time is not specified
https://hatmarketing.com/wp-content/themes/hatmarketing/style.cssExpiry time is not specified
https://hatmarketing.com/.. /attracions-home-1.jpgExpiry time is not specified
https://hatmarketing.com/.. /bg-balloons-1.jpgExpiry time is not specified
https://hatmarketing.com/wp-content/uploads/2016/09/daytona-2-1.jpgExpiry time is not specified
https://hatmarketing.com/.. /savings-cards-2.jpgExpiry time is not specified
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
879.08KB
Image optimisation
You can save 344.2KB (40% compression) by optimising the images below:

 Website security

IP
217.160.223.28
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H2 : Attractions, ( 410.796875px from top )
  • H2 : Hotels & Resorts, ( 757.203125px from top )
  • H2 : Savings Cards, ( 1123.609375px from top )

 Typos

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